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Every company faces the same challenges.... Find good people then
get them educated and informed so they can design, market and support
your products and services to a customer base that somehow your
company got the word to.
The
difference between investing and spending is whether you get a return,
or a receipt:
- A
2-5 day tradeshow table top display costs a company $5,000 to
deploy, per show. A full booth display costs $10,000. Then add
the cost of travel, accommodations, time away from the office,
combined with additional promotion and sponsorship expenses, and
the price tags get astronomical. Compare that with the number
of qualified leads and you can see why marketing managers whince
when asked to attend yet another in-person event.
-
Magazine ads in many print journals are topping 4 figures, and,
unfortunately, in order to provide the quality and depth of information
their readers demand, they are often limited in the diversity
of their audience. The investment community and senior management
simply can't find what they need in a technical journal, much
as a the designers can't find what they need in the business journals.
- The
cost of a single recruitment ad can be as expensive as a trade
journal ad, and often run in a daily local paper for only one
day. Internet ads are often running you $500 per job, per month,
and may not be reaching the audience you want them to.
- You
don't even want to get into what it actually costs to reliably
reach the key press or your target investment community with attractive
news and story ideas that truly catch their attention and whet
their editorial appetite.
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And don't forget the valuable time your efficient, knowledgeable
and well-trained marketing and HR professionals have to burn to
stay informed, inform others, and manage all those scattered resources.
You know
there's a better way. We've been there too, and that's why we're
here.
For probably
less than you're already spending on a few tabletop shows a year,
or the recruitment costs on a few key technical people, Compound
Semiconductors Online can put most of what you need in one
easy to manage place. Think of it as a half-pay, "virtual employee"
that does 2 or 3 full time jobs for you. And although we are here
to support you, our focus is on serving the full diversity of industry
users by making the site an easy to use, single access point for
information and resources in the Compound Semiconductor industry.
Get
the details about becoming another of the successful Compound
Semiconductors Online partner companies.
Our menu of
services are affordably packaged, or available ala carte, depending
on your current needs, and can grow with your company. Additional
tailored communication and visibility programs are also available
to match your needs for targeted advertising, recruitment, product
rollouts, and investor relations.
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News..
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